I'm still trying to decide between the Prius Prime and the Ioniq PHEV. I really like the styling of the Ioniq over the Prius, both inside and out. However, the more that I read about the mechanical operation of the Ioniq, the more I'm leaning toward the Prius. Seems that the biggest argument against the Prius is the hatred of the eCTV system in the Prius. I've been driving a Prius HEV since 2004 and it does drive differently than a traditional automatic, but I wouldn't say that it was bad like some people have indicated.
It seems that people preferring the 6-speed "automatic" of the Ioniq prefer their car to shift gears, they claim that it has a better feel, but I don't think it necessarily drives better, it just feels more familiar to them. The Prius eCTV isn't really like a CTV in most cars, there are no belts or adjustable pulleys, just a novel planetary gear system that combines and distributes the power between the ICE, two motor/generators, and the tires. I've actually grown to prefer the continuous acceleration, and mechanical simplicity seems to result in higher reliability.
The 6-speed transmission in the Ioniq doesn't have a torque converter, so if you're stopped at a light you're supposed to put your car into neutral, my understanding being that the dual clutch does not fully disengage and you're slipping the clutch when you are stopped at a light.
Both the Prius and the Ioniq use the traction battery to start the ICE when it's needed, however the Prius sends power to one of the motor/generators and the Ioniq sends the power to the starter/generator which is connected to the ICE by a belt. For those who refer to eCTV as being a "rubber band", I don't know of any other modern car that is started with a rubber belt.
I've also learned that there is another clutch that separates the ICE from the motor/generator in the Ioniq, which seems like one more thing to go wrong. One description I saw on the Hyundai site described how when the speed of the ICE and the motor/generator are synchronized, then the clutch between them will engage. More complexity which concerns me. In the Prius the planetary gear system has no clutch and there are no gears to shift, everything is always synchronized.
I'm hoping that I will regain some confidence, but right now it looks like the replacement for my 16 year old Prius, might be another Prius.