The price of this exclusive version (see next post) turns out to be around 60 000 euro.
Hyundai seems to be following a proven strategy, as has often been used, for example, by Apple and Tesla: first market a new product line as luxurious and expensive so that that image is built and then give others the opportunity to participate at lower prices* with more stripped-down versions, but still with that image that has been created.
There is probably a sufficiently large group of people who want to contribute to this strategy by purchasing this luxury version and thus being able to drive around with a very exclusive car for some time. I am fortunate to be sharing my car with my son for years to come. For half that amount I do want to drive this very special car ... (and he does too!)
*In Germany they indicate 42 000 euro for the base model later this year.