Hyundai-Kia wants to be the number two manufacturer of eco-friendly cars by 2020 and they plan to do so by having at least 26 eco-friendly models in their portfolio. This green lineup will consist of at least 12 hybrids, six plug-in hybrids, two EVs, and two hydrogen fuel cell models.
Why number two and not number one?
Because Toyota is currently the title holder and Hyundai doesn’t expect to beat them anytime soon. Last year Hyundai managed to sell 42,900 hybrids and plug-in hybrids and 300 fuel cell-powered cars. Add in Kia’s 18,735 hybrids and 8,450 EVs and they’ll have sold a very respectable 70,385 units in 2015. A drop in the bucket compared to the 1.2 million hybrids and plug-in hybrids Toyota built last year.
So what’s in the lineup so far and what’s coming down the pipeline?
Hyundai’s lineup will include the Sonata Hybrid, Sonata Plug-in, Ioniq Hybrid, Ioniq Plug-in, Ioniq Electric, Grandeur Hybrid and a fuel cell version of the Tucson. From Kia, you’ll have the Optima Hybrid, Optima Plug-in, Soul EV, Cadenza hybrid and the upcoming Niro Hybrid. So far that’s 12 models out of the planned 26 and they have another 4 years to come up with another 12 vehicles.
If everything goes according to plan and all 26 models are rolling off the assembly line in 2020, Lee Ki-Sang (Hyundai Motor Group's eco-car powertrain division leader) says the sales target should be four times the current sales volume. So that’s roughly about 300,000 electric vehicles worldwide by 2020.
Only time will tell if Hyundai-Kia will be able to reach their 2020 goals.