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Another nr 1 position!
 

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One problem I have with this is the weird comparison to the Mercedes E-Class. Someone who has enough money to buy the E-Class isn't going to look at the Ioniq, unless they're that anomaly that doesn't care about brand, personal image, etc. But that's rare.
 

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Discussion Starter · #4 ·
Yes, I agree that these particular cars will appeal to very different target groups.

The "Car of the year"-award is based on votes from the car journalists, based on their hands-on testing of all the new cars of the year.

The long-list of contestants included more than 30 models, and there were quite different models that won the popular vote (by the readers). The popular vote came in as given in the link below but, again, these are very different cars that will appeal to different target groups:

Årets Bil 2017: - Volvo V90 er Folkets Favoritt - DinSide

The finalists consisted of more than 10 models, and the jury gave the following reasons for choosing the Ioniq as the winner:

Årets Bil 2017: - Ionisk ikon - DinSide

The local dealers now report a shortage of Ioniqs available.
 
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