I would love to say I am a master negotiator but I usually just ask for corporate pricing which is typically invoice +2%. If you go to a site like carcostcanada you can "free" invoice data( they are paid by making a referral to a dealer, so expect a sales call). For example invoice for AWD with ultimate package is $57390 +1825(freight) + options, $100 ac tax, tire tax, and whatever other fees that are required in your province. Nonetheless I am expecting to roughly get at least a $1500 off msrp without too much debate, it helps if you already have a previous business relationship with the dealer. Anyways I have bought several cars this way, even in demand popular vehicles. Occasionally a dealer does not want to play but fortunately there are more Hyundai dealers in my town than Starbucks so its not too hard to find a hungrier one.So let us in on your negotiation techniques! I would think it would be difficult on a popular new vehicle.