I completely agree with every point there. The new gen Prius vastly upset quite a bit of prior owners and potentials. The Prius was pretty much the "go-to" for high mpg numbers and we didn't really have anyone else in that segment to shut it out. The Ioniq definitely seems more than capable to take it down from all anglesThe Ioniq will better the Prius in nearly every category. It will absolutely crush the Prius in sales. I can say this with confidence because:
1. Toyota has disaffected even long-time Prius owners with the styling of it's new 4th gen model. Toyota is still working the weird space pod meme and they will repulse not only potential new customers but long-time customers as well. Those who wouldn't go near a 3rd gen Prius because of its styling won't go anywhere near the 4th gen except to point and mock. Prius owners formerly believed that their cars had to be ugly to be aero. Now they look at the Ioniq and realize that's not so.
2. Prius owners believed that they had to sacrifice handling and driving satisfaction to get the big mpg numbers. The Ioniq will prove that notion false also.
3. The Prius' HSD requires two big, expensive electric motors to counteract the torque of the ICE. It was the best tech available back in the day but Hyundai's drive is much more efficient and much cheaper because they don't need the big, expensive motors that Prius' HSD mandates. We don't have pricing for the Ioniq yet, but Hyundai has the opportunity to beat up Toyota on price and you know they will.
4. Toyota has been foisting these completely obsolete NiMH batteries on its hybrid customers for years because they own the battery factory and because they can get away with it due to lack of competition. Hyundai will offer state-of-the-art LG lithium-polymer batteries and their battery has twice the capacity of the new Prius'. This, combined with ECO-DAS, will enable the Ioniq to beat the Prius in the all important economy metric. Once the road tests start coming in with the Ioniq the clear winner in economy, Prii will sit unloved and sharply discounted on dealer lots.
that does rather limit the desirability of low mileage exdemo cars as the dealer was the first owner so the person buying the demo gets a lower warranty on the battery not a lifetimeIN the US, there is also the warranty on the hybrid battery. To my knowledge, Hyundai is the only company to provide a lifetime warranty (for the first owner) on the hybrid battery.