Hyundai Ioniq vs Toyota Prius | Auto Express
Hyundai has entered the hybrid market with its new Ioniq, but does it have what it takes to topple Toyota’s Prius?
Hyundai’s rise from bit-part player to genuine contender in the global car market has changed perceptions of the firm in next to no time. The brand has broadened its offering with everything from affordable small cars to upmarket SUVs, and now it’s beginning its assault on the eco car sector with its all-new Ioniq.
This is the first hybrid Hyundai to land in UK showrooms, and will be sold alongside plug-in hybrid and all-electric models. However, this standard hybrid version of the Ioniq conforms to a familiar recipe, with a conventional 1.6-litre petrol engine linked to an electric motor to deliver impressive claimed fuel efficiency at an affordable price. Not that this is anything new, of course, because the Toyota Prius has been combining these methods of propulsion for years – and the latest fourth-generation version of the car does it to great effect.
The Prius picked up the Green Award at the 2016 Auto Express New Car Awards, and has already seen off the challenge of the Kia Niro hybrid SUV, which shares much of its mechanical make-up with the Ioniq.