'17 Marina Blue HEV Ltd I O N I Q since 25 Jul '17
The car would only be produced in one colour (Henry Ford would be proud). Then it’d be up to the customer to select one of the four body colour wraps, four roof colours, four wheel trims and, you guessed it, four bumpers.
You’d decide how many batteries you wanted; luckily Fiat would have started you off with one, giving you 62 miles of range. Then you’d be able to buy or lease more, each one giving the same amount of range, up to the full-fat 310 miles.