Dear Hyundai: A thought on marketing the Ioniq - Hyundai Ioniq Forum
 6Likes
Reply
 
LinkBack Thread Tools
post #1 of 12 (permalink) Old 01-11-18, 12:55 PM Thread Starter
Member
 
cowpuc's Avatar
 
Join Date: Oct 2018
Location: Muskegon, Michigan U.S.A.
Posts: 64
Dear Hyundai: A thought on marketing the Ioniq

Yesterday, after doing the daily 2 mile walk required by my Cancer Dr. and getting back to where we had parked Trooper, our 2018 Ioniq Blue, my wife and I were approached by a few people who had been reading Trooper's window sticker. After answering their questions pertaining to the magic dust (their words) your engineers must have sprinkled on Trooper that enables him to actually get the claimed average 58 MPG (2 of those people looking at Trooper actually pulled up the attached YouTube video proof of this on their phone - seeing is believing) and, at times, even some +60 mpg miles. There was a moment in our discussion when it occurred to the bystanders that Trooper is a Hybrid and the comment was made that you folks at Hyundai have done an exquisite job of hiding this fact as his "lines" (again - their words) don't show it. After telling them of the smoothness and ease that the Ioniq transitions from ICE to EV, the amount of time that this amazing vehicle is effortlessly making this transition as well as the utilization of things like effortless regenerative braking and the sense of normality found in the ease of transitioning from driving a non-hybrid to driving the worlds most frugal Hybrid in our case, something occurred to me. I cant help but wonder if an exterior little blue LED light display might not be a bad idea. Something that would visually announce to unknowing bystanders/drivers of other cars/trucks/motorcycles = "HEY,, LOOK AT ME,, I AM GIVING MY OWNERS FREE MPG" , via a soft Blue (following with the whole "Blue Drive" scheme) LED light display that engages anytime the battery was being charged or used to power the car.. An announcement of sort that would tell the people around the world as it is being driven that the Ioniq is not just another cool little car but something very very special!! Nothing gaughty,,, something catchy and classic.. Just a thought..


bluecar1 and BlueNev like this.

No longer able to tour on my motorcycle and THAT is when "Trooper" - the AWESOME 2018 Hyundai Ioniq Blue came to our rescue!!

Last edited by cowpuc; 01-11-18 at 01:02 PM.
cowpuc is offline  
Sponsored Links
Advertisement
 
post #2 of 12 (permalink) Old 03-02-19, 11:00 AM
Member
 
Join Date: Feb 2019
Location: Pennsylvania, USA
Posts: 36
Ionics are very special cars indeed. Job well done, Hyundai
bluecar1 likes this.

Traded Leaf 15 SV(CPO) for Ioniq EV 19 Limited
IonicEV is online now  
post #3 of 12 (permalink) Old 03-02-19, 02:27 PM
Senior Member
 
Join Date: May 2017
Location: Southampton, darn sarf of the UK, where you get your feet wet.
Posts: 2,746
SSh! Everyone will want one!
bluecar1 likes this.

Simon Evans
2018 Pearl White PHEV
gone is the 2017 Premium SE Hybrid Black - good riddance to that corporate signwriting!
SEvans is online now  
Sponsored Links
Advertisement
 
post #4 of 12 (permalink) Old 03-02-19, 03:37 PM
Senior Member
 
Ou Boet's Avatar
 
Join Date: Apr 2018
Location: Langley, BC, Canada
Posts: 378
Garage
Unfortunately the limited supply and huge demand makes this point somewhat moot. They could easily sell double, triple or even quadruple the number of IONIQs if they were available. The 4 to 6 month waiting list is every car manufacturers dream.

OB

Ou Boet
Langley, BC Canada
2018 IONIQ EV SE (with CCP) in Marina Blue
To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
(Since 16 Feb 2018)
Ou Boet is online now  
post #5 of 12 (permalink) Old 03-02-19, 04:44 PM
Senior Member
 
Join Date: Jul 2018
Location: Leeds UK
Posts: 376
Garage
And that will keep our resale values up hopefully

Ioniq HEV Premium white. BRABUS smart forfour turbo black.Porsche 924S Guards Red(what else could it be?), Smart ForFour 1.3 AMT silver, Vindicator Vulcan V8 black, Sinclair C5 off white(and the whole vehicle really is off)
coverman is offline  
post #6 of 12 (permalink) Old 03-02-19, 05:31 PM
Super Moderator
 
bluecar1's Avatar
 
Join Date: Jun 2016
Location: Kent, UK
Posts: 7,486
Garage
resale values here in the UK are not much above average,

2016 Marina Blue Hyundai Ioniq Hybrid Premium 6-speed dual clutch automatic
Location Kent, UK

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.


To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
bluecar1 is online now  
post #7 of 12 (permalink) Old 23-04-19, 10:31 AM
Member
 
Andy's Avatar
 
Join Date: Apr 2019
Location: US Mid-Atlantic
Posts: 72
Garage
Limited supply and huge demand are certainly not factors in my location. The dealer my SEL came from still has 3 of the 4 Ioniqs on the lot that they had after I drove mine away early this month, and the next-nearest dealer has 4 of the 5 remaining that they had when I was deciding to buy. Basically, from two dealers, 3 Ioniq HEVs have been sold in 4 weeks, including mine.

In almost a month, I've seen one other on the road. Admittedly, it's not a huge metropolitan area, but I do see plenty of other Hyundai models (and a fair few Gen 4 Priuses).

That's for HEVs - there are no PHEV or EV models for sale in this region at all, so I suspect if there is a demand here, there would be a waiting list for those.

I don't watch TV, so don't know what advertising there may be, but awareness of the Ioniq seems pretty low. In fact I only recalled something about a Hyundai competitor to the Prius myself when I was considering a new Toyota, and found their pricing for the trim level I wanted to be too high to realistically consider.

The Ioniq is too good a vehicle to languish on dealer lots if there is a market for fuel efficient cars. Either Hyundai are not marketing it much, or at all, or there's little to no interest in fuel efficient transportation here.
bluecar1 likes this.

2019 Ioniq SEL HEV
Black
Andy is online now  
post #8 of 12 (permalink) Old 23-04-19, 02:59 PM
Member
 
Join Date: Apr 2019
Location: New Jersey
Posts: 44
Quote:
Originally Posted by Andy View Post
Limited supply and huge demand are certainly not factors in my location. The dealer my SEL came from still has 3 of the 4 Ioniqs on the lot that they had after I drove mine away early this month, and the next-nearest dealer has 4 of the 5 remaining that they had when I was deciding to buy. Basically, from two dealers, 3 Ioniq HEVs have been sold in 4 weeks, including mine.

That's for HEVs - there are no PHEV or EV models for sale in this region at all, so I suspect if there is a demand here, there would be a waiting list for those.
Nor here in NJ...one of our local dealers had a PHEV that we drove, but they got a bit hinky on us when we asked them to locate one in the preferred trim level/color. Since the Hyundai USA online inventory search tool is either really bad or wasn't working, I searched individually on pretty much every dealer in NJ until I found one that was in transit to a dealer 75 miles away. That dealer had 25 HEV's in stock, and several PHEV's, although the salesman said the PHEV's usually only last a week or so on the lot.

Quote:
Originally Posted by cowpuc View Post
There was a moment in our discussion when it occurred to the bystanders that Trooper is a Hybrid and the comment was made that you folks at Hyundai have done an exquisite job of hiding this fact as his "lines" (again - their words) don't show it. After telling them of the smoothness and ease that the Ioniq transitions from ICE to EV, the amount of time that this amazing vehicle is effortlessly making this transition as well as the utilization of things like effortless regenerative braking and the sense of normality found in the ease of transitioning from driving a non-hybrid to driving the worlds most frugal Hybrid in our case, something occurred to me. I cant help but wonder if an exterior little blue LED light display might not be a bad idea. Something that would visually announce to unknowing bystanders/drivers of other cars/trucks/motorcycles = "HEY,, LOOK AT ME,, I AM GIVING MY OWNERS FREE MPG" , via a soft Blue (following with the whole "Blue Drive" scheme) LED light display that engages anytime the battery was being charged or used to power the car.. An announcement of sort that would tell the people around the world as it is being driven that the Ioniq is not just another cool little car but something very very special!! Nothing gaughty,,, something catchy and classic.. Just a thought..
I think you are missing the point, the sooner HEV's become "normal" and indistinguishable from regular cars, or perhaps I should say until a normal car IS an HEV, the better off we'll be. They shouldn't be trying to market HEV's as "different" they should be marketing them, as in the case of the Sonata for instance, "this model is X dollars, and this one is X + $5000. The more expensive one gets twice the mileage, otherwise you won't notice any difference"

People don't understand hybrids, they think you have to plug them in. They really don't understand PHEV's, because those are electric cars...aren't they? No one ever bought a car because it had a 3-way catalyst system, etc. People don't understand cars, so trying to explain or emphasize hybrid technology just makes people think it's some sort of weirdo car like most people thing Prius's are.

Quote:
Originally Posted by Andy View Post
The Ioniq is too good a vehicle to languish on dealer lots if there is a market for fuel efficient cars. Either Hyundai are not marketing it much, or at all, or there's little to no interest in fuel efficient transportation here.
You hit the nail on the head, there is no interest in fuel efficient transportation, or cars (vs SUV's), hence the reason there is no more Volt and the Kia version of the Ioniq is an SUV.
Setec Astronomy is offline  
post #9 of 12 (permalink) Old 23-04-19, 04:00 PM
Member
 
Andy's Avatar
 
Join Date: Apr 2019
Location: US Mid-Atlantic
Posts: 72
Garage
Quote:
Originally Posted by Setec Astronomy View Post
You hit the nail on the head, there is no interest in fuel efficient transportation, or cars (vs SUV's), hence the reason there is no more Volt and the Kia version of the Ioniq is an SUV.
Sadly, this is exactly the problem. When fuel prices in the US went up after Katrina, and continued to rise in the 2 or 3 years after, the demand for large cars and SUVs dropped, Toyota commanded MSRP+ (and sometimes ++) to sell every Prius, and the market for fuel efficiency was seismic. For a while.

Then fuel prices fell. A concept which our European members wouldn't be at all familiar with, but which saw petrol halve in price at the pumps in my area in the US, and all the heat went out of the fuel-efficient market, with SUV and truck sales rising again. They have remained buoyant since, even now as fuel prices are once more on the rise.

Right now, where I live, it costs more per gallon to fuel up than it did when the same people were bemoaning how a tank of gas every week or so was making them go broke. Then, they couldn't countenance the cost, now they somehow can. And of course that means HEVs, PHEVs and BEVs are back on the margins.

And I think your other point - that buyers don't understand hybrids - is totally right. The only time anyone asked about my Prius was 'do you have to plug it in every day', or, 'where do you plug it in'.

I can't help but think that in the US at least, it's going to be a hard job marketing a technically excellent, fuel efficient vehicle that looks like a normal car, but isn't understood to be one. I think Toyota's decision to go for the origami look in the Gen 4 Prius may have been an excellent way to get it noticed, but didn't solve the lack of comprehension problem.

It's a shame that there seems to be little marketing effort to push the Ionic into the limelight, I've been impressed with how well it behaves as a totally normal car while scoring great milage, and yet (unlike the Prius), didn't cost a premium for the drivetrain. Perhaps Hyundai are hoping for osmosis!

2019 Ioniq SEL HEV
Black
Andy is online now  
post #10 of 12 (permalink) Old 23-04-19, 04:53 PM
Member
 
Join Date: Apr 2019
Location: New Jersey
Posts: 44
Quote:
Originally Posted by Andy View Post
It's a shame that there seems to be little marketing effort to push the Ionic into the limelight, I've been impressed with how well it behaves as a totally normal car while scoring great milage, and yet (unlike the Prius), didn't cost a premium for the drivetrain. Perhaps Hyundai are hoping for osmosis!
We were on a road here in the US (pun intended I guess) with the new CAFE regs which would have pushed hybrids into the mainstream. Every car would have been a hybrid, the car companies wouldn't have made any distinction ("that's just the way they make them now", shrug) and people wouldn't really have paid any attention.

Now they are rolling back all those regs and it will be 2007 all over again when some world crisis cranks US gas prices up over $4/gal again.

The car companies in general I guess look at this as a nerd technology that they need to market to nerds. Look at GM, that has, from time to time, been at the forefront of these technologies, with their aborted EV1 effort in the early 90's, to the mild hybrids they were doing, to the Volt. The mild hybrids hardly seemed worth the effort, while the Volt was kind of nerdy in some ways.

Why they can't implement a middle-of-the-road hybrid that isn't nerdy and still gets a lot better mileage than the "base" car, I don't understand. Many cars come in a base, luxury, and sport version...why not add a fuel economy version?

I applaud the "normalcy" of the Ioniq, but they still made a discrete model that puts it in the "weird" category, since there is an EV version. Eh, for all I know, the Hyundai dealers are doing a good job of selling the Sonata Hybrid, I wouldn't know because I don't go into a car dealer like normal people do. If I recall, the Sonata Hybrid has higher combined HP than the regular car. That's the way they should sell it, "this hybrid model has more horsepower and gets better gas mileage (42 vs. 29), but it costs $4500 more". Customer: "what does "hybrid" mean?" Salesman: "It's just more advanced technology, that's why it's more expensive".

The problem of course is it will only save $500 a year at current gas prices, and nobody wants to spend $4500 more to save $500 a year, when they can take that $4500 and buy the model where the doors close by themselves, because who wants to be closing a door? Sorry, the frivolity of people puts me in a bad mood.
Setec Astronomy is offline  
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Hyundai Ioniq Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Similar Threads
Thread Thread Starter Forum Replies Last Post
Ioniq electric ranked first in 2017 adac ecotest bluecar1 Hyundai IONIQ Electric (EV) 2 15-05-18 11:02 AM
Anyone in the U.S. Waiting for an Ioniq? sundayt Hyundai IONIQ Owners Registry And Check In Area 111 16-11-17 03:58 PM
Ioniq hybrid and electric models soon to be available to u.s. Consumers bluecar1 Hyundai IONIQ General Discussion 0 14-02-17 01:38 PM
first Ioniq brouchure bluecar1 Hyundai IONIQ General Discussion 7 21-08-16 11:33 AM
Goodbye Prius Hyundai IONIQ News 2017+ IONIQ News 14 16-03-16 03:04 PM

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome