Someone told me that buying a hybrid car from Hyundai is like going to McDonald's and order Pizza.
I see the point. I had about the same thought myself. If wanting a hybrid, go Toyota, as they know what they are doing.
Once in the 1990's, if wanting a mobile/cellular, go Motorola. Then, a few years later, it was Nokia that ruled. Later came iPhone and Samsung. Now, even Samsung is very, very challenged , and my last phone was Asus and Huawai.
Toyota is fine, but very, very challenged on hybrids, PHEVs especially. Point is, it's not rocket science, not now, so anyone who sees the market, the benefits and have the opportunity, can enter the scene, like Hyundai have, so far, quite successfully. Being good or best sometimes, and very suddenly, especially if one have become a bit arrogant (as they tend to), become the enemy of being good or best
. Ask Nokia (but they are back now, with fine products, 11 years later).