Hyundai rules out F1 - Hyundai Ioniq Forum
 
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post #1 of 3 (permalink) Old 06-17-2017, 01:32 PM Thread Starter
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Hyundai rules out F1

I love the quote

Quote:
Speaking at a media event to showcase its new N performance sub-brand, its boss, Albert Biermann, was scathing of F1's ability to shed money.
"Formula 1 is like burning money," says Biermann. "There are more interesting ways of burning money."
personally I think Formula e is a better bet than F1 for Hyundai with the push the hybrids and EV's from Hyundai

Hyundai rules out F1

Quote:
Competing in the top echelon of motorsport isn't on the cards for one of the world's most ambitious car makers.

A great way to lose money: that's how Hyundai views Formula 1, regarded as the pinnacle of motorsport.
Speaking at a media event to showcase its new N performance sub-brand, its boss, Albert Biermann, was scathing of F1's ability to shed money.
"Formula 1 is like burning money," says Biermann. "There are more interesting ways of burning money."
Top F1 teams such as Ferrari, Mercedes-AMG and Red Bull each spend hundreds of millions of dollars annually on the sport.
While it can be a fantastic marketing tool - its Ferrari's prime marketing spend and has helped boost the brand image of Mercedes-AMG - it can also backfire.
Just ask Honda, which is currently pumping hundreds of millions into F1 as an engine supplier only to post poor results and cop heavy criticism on reliability and performance.
Toyota, too, struggled in F1, failing to achieve its goal of winning a championship.
However, despite shunning F1, Hyundai sees other forms of motorsport as a crucial component of its big task to grow its upcoming N sub-brand.
"It's essential to have that link to the high emotional racing environment, this is why we initiated the TCR project," Bierman says of the project to develop a car to race in the Touring Car Racing championship. "TCR is developing nicely into a global racing platform and this is exactly what we need, we need that race car out there."
Years ago Hyundai was reported to be in talks with F1, however, nothing eventuated.


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post #2 of 3 (permalink) Old 06-19-2017, 11:38 AM
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Got to agree with that sentiment: F1 is the pinnacle of motorsport but about as relevant today as t*ts on a bull.

And the problem with a pinnacle is once you're up there, there's nothing to see, the only way is down and it's a long way to fall.

It's moved from being a sporting spectacular to being a television spectacular - not the same thing at all, in much the same way that `talent` shows generally only reveal how little talent there is on display.

And its the money men and rule makers that are to blame. The old adage of `racing improves the breed` is true for almost all motorsport, EXCEPT for F1.

Not so sure that Formula e has yet got out of the garden shed, common engine and powertrain never was a good start but at least now variety is the spice of life, and the taster for change. But for now it's still F1 tech, powered by electric motors instead of ICE.

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post #3 of 3 (permalink) Old 06-19-2017, 07:57 PM Thread Starter
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formula E rules are being opened up as you are starting to see both single gear and 2 gear drive trains, also there is starting to be some development in the motors I believe, as the speeds are lower the aero is less important than F1

also you have the robo race as well now which is good for autonomous driving tech


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